Men’s Skincare Basics: A Simple Routine for Healthy-Looking Skin

Good skincare does not need a long list of products. A few well-chosen steps, repeated every day, do far more than a crowded shelf you never finish. This guide covers the basics so you can build a routine that is simple enough to keep.

Why a simple routine works

Your skin deals with sweat, dust, sun and, if you shave, regular irritation. A short routine looks after it through all of that: it removes the day, keeps skin comfortable and protects it outdoors. Because it is short, you will actually do it.

Add one thing at a time and give it a few weeks before deciding how it suits you. If you change several products at once and your skin reacts, you will not know which one caused it.

The three essentials: cleanse, moisturise, protect

• Cleanse with a gentle cleanser to remove sweat, dust and oil. Rinse with lukewarm water rather than very hot water, which can leave skin feeling tight.
• Moisturise to keep skin comfortable. Lighter lotions suit skin that feels oily by midday; richer creams suit skin that feels tight or dry.
• Protect with a daily sunscreen on the face and neck. Follow the directions on the label for how much to use and how often to reapply.

Browse our skincare collection for products in each of these three steps.

A simple morning routine

1. Rinse or cleanse your face with a gentle cleanser.
2. Moisturise while your skin is still slightly damp.
3. Apply sunscreen to your face, neck and ears if you will be outdoors.

Three steps and about three minutes. That is a complete morning routine.

A simple evening routine

1. Cleanse to remove sweat, dust and sunscreen.
2. Apply any extra product you use, as directed on its label.
3. Moisturise to finish.

If you wear a beard, comb it through and add a little beard oil once your skin care is done.

Adding extras without overdoing it

Once the basics feel easy, you can add one extra, such as a serum, to suit what you want from your routine. Read the label first and use only the amount it suggests.

To introduce any new product safely:

1. Patch test a small amount on a small area, such as the inside of your forearm, and wait to see how your skin responds.
2. Start slowly, using it every few days at first rather than every day.
3. Add one product at a time, and wait a few weeks before adding another.
4. Stop using it if your skin becomes red, itchy or uncomfortable.

Skincare for shaving and beards

Shaving can irritate skin, so be gentle. Wash your face before you shave, use a clean razor, and moisturise afterwards. If you have a beard, remember the skin underneath needs the same care as the rest of your face: keep it clean and moisturised, and comb your beard to spread natural oils.

Common skincare mistakes

• Skipping sun protection. It is the easiest step to forget and one of the most useful.
• Using too much product. A small amount is usually enough.
• Scrubbing hard. Gentle washing is better than rubbing skin until it feels sore.
• Changing everything at once. You will not know what is working or what is irritating you.
• Ignoring the label. Directions and storage advice are there for a reason. See our guide to caring for your grooming products.
• Sharing towels or tools. Keep your own and keep them clean.

For a wider routine that includes hair and beard, read the men's grooming guide.

Frequently asked questions

How many skincare products do I need to start?

Three is a good starting point: a gentle cleanser, a moisturiser and a sunscreen. Add anything else only when you have a clear reason.

How often should I wash my face?

Most people wash their face morning and evening. If your skin feels dry or uncomfortable, try a gentler cleanser and always follow the product label.

Do I need sunscreen every day?

Sun protection is a sensible daily habit, particularly if you spend time outdoors. Follow the instructions on the label for how much to apply and when to reapply.

Can I use more than one product at the same time?

Many people do, but introduce them one at a time and patch test first so you can tell how each one suits you.

What if my skin reacts to a product?

Rinse the area with water and stop using the product. If the reaction does not settle, speak to a pharmacist or doctor. For ongoing skin concerns, a healthcare professional can advise you.